Directly sourced spices from Afghanistan
Rumi Spice manufactures in Afghanistan, and is headquartered in Chicago, IL, USA.
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Rumi Spice Review: Spices That Make A Social Impact
Rumi Spice disrupts the traditional spice model by partnering directly with Afghan farmers and women, paying reliable wages and contributing to economic development in Afghanistan. Their saffron is single-origin from Herat with high crocin levels and quality standards. The Baharat blend delivered excellent results on ���
What Happened To Rumi Spice After Shark Tank?
Rumi Spice appeared on Shark Tank and received a $250k investment from Mark Cuban for 15% equity. The company has since grown significantly, employing more than 4,000 Afghan women as of 2024 while focusing on ethical direct sourcing of saffron from Afghanistan.
Case Study: Co-Creation and eCommerce at Rumi Spice
Rumi Spice achieved record revenue growth in 2018 and became the first Afghan product to roll out nationally at Whole Foods Market. It also won the FedEx Small Business Grant Grand Prize and Chobani Yogurt Food Incubator Award through targeted marketing strategies.
Headquarters and manufacturing are recorded separately, because they are often different places: a brand headquartered in one country frequently manufactures in another. Tabarnam lists what the catalog holds and marks the rest unknown. Entries come from public sources and may be incomplete or out of date — production moves.
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